
Pausing is used best to take a creative out of rotation temporarily.
To pause the creative, do you want us to update the end dates or do you want us to unassign. Details on what happens with each is below.
Updating the end date: we change the end date of the creative to the date and time we're working on the request. We hit the 'no' button for include in rotation. Doing this keeps all of the settings but turns the creative 'off'. If you want to run those creatives at any point again, this is the best option.
Unassigning: removes the creative asset entirely from the ad. If you want to use the creative on the placement again, it would have to be retrafficked and have urls reassigned. This is the best option if the creative is dead-dead and won't be used again for the duration of the campaign.
The reason being is that the suppliers are supposed to pause media on their end. By keeping the tags active, you can verify that the supplier has actually paused the tags on their end. If they haven't, reporting gives you grounds for a possible make-good.