Partner or vendor pixels in floodlights - prohibited
While floodlight pixels have the capability to house other pixels,

Placing pixels within floodlights is expressly prohibited at Crossmedia.
For security and transparency's sake, we want the client to have control and visibility to all pixels that are placed on their website. The AdOps team will not 'nest' or 'backpack' any supplier, publisher or partner pixels within floodlights.
Related Articles
Adding a 4th party vendor or tech partner to DNAV tags
You need to add a tech partner or study partner to direct or programmatic display, native, audio or video. Here's what you should do. Have a conversation with Nickki before committing to the tech or study partner This is important to do to ensure the ...
Transparency & Consent Framework and Global Privacy Platform info in tags (TCF/GPP)
Privacy law is ever changing and complex - especially as it relates to advertising. If XM's ad tags do not adhere to these privacy laws, ad tags may not be accepted by suppliers or they may run incorrectly, which will result in unhappy clients, or ...
Where we CANNOT place pixels
A client, tech partner, supplier or even teammate may ask you about placing a pixel on their website. There are some places that we cannot place pixels due to the nature of sensitive or protected data. Those places include: Any page that collects: ...
When to floodlight
Good best practices for floodlights are: 1) you are using DV360 or SA360 and are generating an audience to target or exclude for future initiatives 2) it directly measures a KPI for the client (site visits, downloads, purchases) 3) it's a landing ...
Materials Needed for AdOps Troubleshooting
Are you in need of AdOps help with your troubleshooting ticket? This guide will help you make sure you have all the materials the AdOps team might ask you to provide. By preparing these items ahead of submitting a ticket, you save time for all teams ...