When to floodlight

When to floodlight

Good best practices for floodlights are:

1) you are using DV360 or SA360 and are generating an audience to target or exclude for future initiatives 

2) it directly measures a KPI for the client

3) it's a landing page that we're driving media to

4) it's an action designated as a conversion


A lot of things can be measured by site analytics that don't need to be measured by a floodlight.  Click to call? Click to email? newsletter signups? <--all of that can be measured on site analytics.  Using the above 4 best practices will help you in making the floodlights and avoiding the headaches of getting them placed/validated


Floodlights are last touch attribution for PAID MEDIA served or tracked through the ad server.  You will not see a customer journey with a floodlight.  You will not get multitouch attribution with a floodlight.  You'll need a partner like c3 for MTA. Customer journey can be tracked within the analytics tool.  Do not propose or ask to floodlight things like dwelling on a page, or hovering on a page.  That is improper usage of the tech.

LESS IS MORE.

    • Related Articles

    • URL best practices & troubleshooting guide

      The url an ad clicks to is an integral part of the campaign trafficking process. In order to optimize QA and implementation, the following are some best practices that should be adhered to when sending click through urls for your campaigns: Url must ...

    • Suppliers and media types that should always be site served

      The following should always be booked as site served: Amazon direct Amazon via a DSP like DV360 or TTD should be 3p served Anzu Apple News Eastward Media Fox Business News video Gimbal Google Responsive ads GSP Hulu direct Hulu via a DSP Jack'd/Perry ...

    • Breaking out your tickets to submit them

      Please see below for an outline of how to break up tickets to submit them to the queue 1. Tickets by request: Swap/Add vs Net New Placements Please submit tickets for new, never been trafficked placements that require tags separately from requests ...

    • How to pull reporting in CM360

      Video walk through here (Should you like to send the video to a supplier or partner, it is downloadable) Other helpful articles: Create a Default Ad Report Create a Floodlight Conversions Report How to pull a media spend/cost report While in Campaign ...

    • Tethering an email to Google

      If email address needs to be tethered, please use the direction template below: To tether your account, please follow this link: https://accounts.google.com/SignUp?continue=https%3A%2F%2Faccounts.google.com%2FManageAccount When selecting your ...