Floodlight Categories

Floodlight Categories

Google has introduced a required update to CM360 floodlights with new floodlight “categories”.  These categories are now required for all new floodlights created in CM360. 

What’s new:

  • Category selection is now mandatory for all new floodlights and must follow Google’s predefined list.
  • The goal is to standardize conversion grouping across CM360, SA360, and DV360. 

 

Key things to know:

  • The selected category will automatically sync across CM360, SA360, and DV360.
  • After the category is selected and the floodlight is created, we cannot change the category. This is a one-time sync across CM360, SA360 and DV360.
  • This list of categories is predefined by Google, we cannot create, edit or remove categories the list. 
  • Only one category may be assigned to a floodlight.
  • Categories is now reportable.
  • When requesting new floodlights, you will now need to select the category to be assigned to the floodlights based on the list below:


Sales

  • Purchase
  • Add to cart
  • Begin checkout
  • Subscribe (paid)

Leads

  • Contact
  • Submit lead form
  • Book appointment
  • Sign-up
  • Request quote
  • Get directions
  • Outbound click
  • Qualified lead
  • Converted lead

More categories

  • Page view

For more details, refer to Google's documentation here.

The  is updated on Toolkit.  As always, download new for each floodlight request to ensure you are using the most updated template:






If you have any additional questions, please refer to Google’s documentation first then reach out to the XM AdOps team via Teams or email digital.trafficking@crossmedia.com.

    • Related Articles

    • When to floodlight

      Good best practices for floodlights are: 1) you are using DV360 or SA360 and are generating an audience to target or exclude for future initiatives 2) it directly measures a KPI for the client (site visits, downloads, purchases) 3) it's a landing ...

    • Partner or vendor pixels in floodlights - prohibited

      While floodlight pixels have the capability to house other pixels, Placing pixels within floodlights is expressly prohibited at Crossmedia. For security and transparency's sake, we want the client to have control and visibility to all pixels that are ...

    • Materials Needed for AdOps Troubleshooting

      Are you in need of AdOps help with your troubleshooting ticket? This guide will help you make sure you have all the materials the AdOps team might ask you to provide. By preparing these items ahead of submitting a ticket, you save time for all teams ...

    • Where we CANNOT place pixels

      A client, tech partner, supplier or even teammate may ask you about placing a pixel on their website. There are some places that we cannot place pixels due to the nature of sensitive or protected data. Those places include: Any page that collects: ...

    • How to pull a media spend report from CM

      Video Walkthrough Here! Step-by-Step Directions: Navigate to the reporting area of the adserver by hitting the four little squares > Reporting and Attribution Report Builder > Offline Reporting Optional: Reporting can be filtered > Created By: Me, ...