Where we CANNOT place pixels

Where we CANNOT place pixels

A client, tech partner, supplier or even teammate may ask you about placing a pixel on their website.  There are some places that we cannot place pixels due to the nature of sensitive or protected data.  Those places include:
  1. Any page that collects:
    1. Personally Identifiable Information (PII)
    2. Personal Health Information (PHI)
    3. Personal Financial Information (PFI)
  2. Any page that asks for a password
  3. Any page that is beyond a user login
    1. If you need to log in to access the page, it's sensitive data and we cannot place a pixel there.
These common sense data safety practices will keep Crossmedia, our partners and our clients in compliant with the ever changing data restrictions (GDPR, CCPA, HIPPA, etc). 

Practice safe pixeling!

Any questions, please reach out to Nickki & Chase.


Pixels are any pieces of code that Crossmedia, or our tech partners (study partners, etc) or platforms (like TTD, Meta, CM360, etc) request to have placed on a client's website.  There are no exceptions to the above rules. 

    • Related Articles

    • When to floodlight

      Good best practices for floodlights are: 1) you are using DV360 or SA360 and are generating an audience to target or exclude for future initiatives 2) it directly measures a KPI for the client (site visits, downloads, purchases) 3) it's a landing ...

    • Partner or vendor pixels in floodlights - prohibited

      While floodlight pixels have the capability to house other pixels, Placing pixels within floodlights is expressly prohibited at Crossmedia. For security and transparency's sake, we want the client to have control and visibility to all pixels that are ...

    • Materials Needed for AdOps Troubleshooting

      Are you in need of AdOps help with your troubleshooting ticket? This guide will help you make sure you have all the materials the AdOps team might ask you to provide. By preparing these items ahead of submitting a ticket, you save time for all teams ...

    • How to pull reporting in CM360

      Video walk through here (Should you like to send the video to a supplier or partner, it is downloadable) Other helpful articles: Create a Default Ad Report Create a Floodlight Conversions Report How to pull a media spend/cost report While in Campaign ...

    • OSD FAQ

      A running list of OSD, frequently asked questions, nuances and how to solve for them. This is both agency and AdOps facing. There is a compressed table of contents to the right (see 'On this page'). You can also search the doc by hitting command and ...