IAS + MOAT Viewability Calculation for reporting
This explains how metrics are calculated, not what the viewable guaranteed number should be on media team/mkpl ios.
IAS viewability is calculated in the following manner, for reference:
IAS removes any IVT from calculations, as well as blocked impressions and those that are not in a JavaScript environment.
(non-JavaScript environment removed bc Viewability can't be measured if partner can't accept 3rd party .js tags
Moat’s “Valid and In View” impressions : valid impressions that were viewable under the MRC standard (definition below).
MRC standards:
Display - 50% or more of the creative in view for at least 1 second and at least 1 pixel began to render on screen.
Video - 50% or more of the creative in view for at least 2 seconds and at least 1 pixel began to render on screen.
Viewable rate - In View impressions/Measured impressions
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