IAS on Hulu

IAS on Hulu

IAS currently does not have a solution to track Viewability on OLV (online Video aka non-CTV/OTT video) tags. It does not have a direct integration either, so below is what we can offer for IAS tracking on Hulu:
  1. 1P served video
    1. IMG tag solution - Use the IMG tag append via Tag Manager (select Monitor when wrapping). This will not track Viewability, but will monitor/track IVT, Brand Safety, Geo, and Language.
    2. Note: Viewability can never be tracked on 1p served video via a 1x1 because it must be VPAID (not VAST. not IMG. VPAID.) and 1x1 VPAIDs are not a thing. It's an industry limitation, so if anyone gives you grief about it them tell them that no one has ever done that from them, and no vendor can do it.
  2. 3P served video
    1. Multimedia Tag (MMT) solution - In Tag Manager, select "Multimedia Tag Monitoring" when wrapping the tags. This will generate an IMG append on the VAST/VPAID CM360 tags. It will not track Viewability, same as 1p served video IMG tag.
      1. CTV can only track IVT as of July 2023.
      2. If Hulu rejects these tags, then IAS can't run any tracking on the tag at all and Media team will have to forego that measurement
For 3P / 1P Display, we should be able to use the regular Monitoring solution to measure Viewability. The weirdness only applies to Video for Hulu.


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