IAS on Hulu

IAS on Hulu

IAS currently does not have a solution to track Viewability on OLV (online Video aka non-CTV/OTT video) tags. It does not have a direct integration either, so below is what we can offer for IAS tracking on Hulu:
  1. 1P served video
    1. IMG tag solution - Use the IMG tag append via Tag Manager (select Monitor when wrapping). This will not track Viewability, but will monitor/track IVT, Brand Safety, Geo, and Language.
    2. Note: Viewability can never be tracked on 1p served video via a 1x1 because it must be VPAID (not VAST. not IMG. VPAID.) and 1x1 VPAIDs are not a thing. It's an industry limitation, so if anyone gives you grief about it them tell them that no one has ever done that from them, and no vendor can do it.
  2. 3P served video
    1. Multimedia Tag (MMT) solution - In Tag Manager, select "Multimedia Tag Monitoring" when wrapping the tags. This will generate an IMG append on the VAST/VPAID CM360 tags. It will not track Viewability, same as 1p served video IMG tag.
      1. CTV can only track IVT as of July 2023.
      2. If Hulu rejects these tags, then IAS can't run any tracking on the tag at all and Media team will have to forego that measurement
For 3P / 1P Display, we should be able to use the regular Monitoring solution to measure Viewability. The weirdness only applies to Video for Hulu.


    • Related Articles

    • VAST vs. VPAID vs. VPAID elements

      Definitions VAST = Video Ad Serving Template a universal script that allows simple videos to play on a publisher's platform allows the video player to know how to play the ad, which ad to play, duration of ad, redirect users to the URL, or skip the ...

    • IAS Viewability Calculation for reporting

      This explains how metrics are calculated, not what the viewable guaranteed number should be on ios. IAS viewability is calculated in the following manner, for reference: IAS removes any IVT from calculations, as well as blocked impressions and those ...

    • IAS Wrapper - XML/Empty Vast -Troubleshooting

      IAS Auto-Tagging adds a wrapper to the tags. If the publisher cannot see renditions in the XML or sees an empty vast, they will need to follow the steps below to see the metadata: How to view the media files within the VAST XML: If your QA process ...

    • CTV Asset Handling

      Starting Monday, June 24, 2024, there will be a change in how CTV materials will need to be delivered to AdOps. The change comes because of challenges with assets and the very specific renditions needed for 3p served CTV. What’s new? For CTV, there ...

    • CM360 Ad Tags -Needs, Usage and Nuance

      Any direct or programmatic digital media must be served or tracked by CM360. Why? Consolidated reporting CM360 is the source of truth for campaigns, per XM's io Terms & Conditions Reconciliation and actualization is based on the CM360 numbers. DO NOT ...