How to Create Default Ad Reporting in CM360

How to Create Default Ad Reporting in CM360

  1. To create a default ad report, in CM360 go to Reporting and Attribution > Report Builder > Instant Reporting > New 
  2. Rename your report to something that makes sense.  Do not leave it unnamed.
  3. Setup the report exactly like the screenshot below. You can apply a default "Ad Type" filter for the report to only provide default information.
    1. Do not apply any other filters if you intend on this being a perpetual report for your brand.  You may apply campaign filters if you want to make a new default report each time.  It is easier to follow the example below and set it up and forget it:
  4. Don't forget your date range! This example used the "Last 7 days" option for the date range. 
    1. Please note there is a 10% default discrepancy threshold of the entire unit goal for the package or standalone placement
  5. Schedule the report weekly and set the report for as long as the report should generate. Please note CM360 has a 10 year maximum for expiration dates.
  6. Make sure to add the account and programmatic team aliases to the Delivery section at the bottom under "Share with".
  7. You can add a message located under "+ Add people" so the teams know what the report is for.
  8. Save the message and the Schedule.
  9. Make sure the overall report is saved. The report will run on the day and cadence it has been scheduled.
  10. Done!



    • Related Articles

    • What are default ads and default creatives?

      Default ads are ads created by Google’s Campaign Manager 360 when AdOps uploads a display or in-stream creative for a placement for the first time. CM360 will then automatically create default ads for every placement with the same type, size, ...

    • How to pull reporting in CM360

      Video walk through here (Should you like to send the video to a supplier or partner, it is downloadable) Other helpful articles: Create a Default Ad Report Create a Floodlight Conversions Report How to pull a media spend/cost report While in Campaign ...

    • Ad Auto deactivation in CM

      I hate this and there is no way to turn it off.  But it happens and here's why:   The automatic deactivation occurs in two cases: A week passes after the end date for an ad with a hard cut-off The ad stops serving right at the end date, but won't ...

    • Publisher Side - Specifying creative to different same size ad containers on one page

      This article will discuss specifying which creative will run in different same-sized ad containers on a single publisher’s webpage. Please note XM AdOps does not control this! The publisher will need to complete on their end and placements will need ...

    • Materials Needed for AdOps Troubleshooting

      Are you in need of AdOps help with your troubleshooting ticket? This guide will help you make sure you have all the materials the AdOps team might ask you to provide. By preparing these items ahead of submitting a ticket, you save time for all teams ...