Below are the Display/Video rates for IAS
| Integral Ad Science |
Display
| $0.05 cpm
|
Video
| $0.09 cpm
|
CPM rates above apply to both direct/programmatic
IAS:
IAS invoices monthly per campaign, ~15th of every month, billed for the month prior (e.g. if campaign ran in June, it'll be invoiced 2nd wk of July)
Sent to Finance team
Invoice is sent if a campaign captured <100,000 impressions. If below that threshold, not charged.
Total Tracked ads metric is the metric IAS bills on.
- Invoices sent to xmdigital@ipsservices.com
Reconciliation:
Account, Investment and Performance teams are supposed to be monitoring their reporting to ensure suppliers are meeting the viewable impression goal on their ios. If you're doing this like you're supposed to, there will be no surprises come invoicing time!
To reconcile IAS numbers you need to look at the reporting of your placements that have the technology applied - not just the lines that have V on them. Audio, newsletters, email, and some suppliers will never have viewability or verification applied. A good way to do this is to compare what is in the IAS report to the report in CM360 and calculate the CM360 total from only the lines listed in IAS. Do not look at the CM360 reporting for lines that are not included in the IAS reports.
The IAS numbers should be close or slightly lower than the CM360 for your billing period:
-slightly lower to max 15% lower = natural, acceptable discrepancy
-over to max 5% higher = bad because the ias tag fires after the cm360 tag. if you have a larger than 5% overage, that means the ad tags weren't implemented correctly
-a lot lower to 16%+ lower = bad because the ias tags were likely not implemented correctly.
How to preemptively pull a billing report for IAS is attached.
For MediaMonks (fka MightyHive):
XM will receive invoicing if ad serving exceeds $1.00. If your ad serving spend is $.99, you will not receive an ad serving invoice
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