Ad Auto deactivation in CM

Ad Auto deactivation in CM

I hate this and there is no way to turn it off.  But it happens and here's why:

 

The automatic deactivation occurs in two cases:

  1. A week passes after the end date for an ad with a hard cut-off
    1. The ad stops serving right at the end date, but won't deactivate until a week later.
OR (the second one is most likely for our campaigns)
2. The ad does not have a hard cut-off, and there are no clicks or impressions for any 30-day period after the end date.
2.The 30-day period is a rolling window. That each click or impression starts a new 30-day period before it is deactivated.

If your ad is not past its end date, then Campaign Manager will not automatically deactivate your ads under any circumstances. 
If the ad has been inactive for a month but the tag is still active, you need to submit a request to AdOps to have the status of the ads checked.

 

The auto shutoff occurs on the ad level.  If a placement is for the whole year, but the publisher stops the ad in March, the tags will not work in May unless there is an ad that has an end date beyond May on the placement.


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