Why don't we measure social via the ad server

Why don't we measure social via the ad server

Crossmedia's policy is not traffic social media placements through the ad server.

We do this because:
1.) There is a lack of measurement capabilities
2.) There is a significant cost to the client, without much benefit
3.) the process and turnaround times would diminish our ability to quickly get creative live

If a client wants to investigate further tracking social within CM360, the media team should reach out to Nickki to discuss, however the XM recommendation is no application/or tracking of social media placements through Campaign Manager.

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