CrossConnect (XC) digital campaign set up
Crossconnect campaigns are when the out of home/print teams have digital bundled into their print buys. This is often done with another agency (Active International is one). AdOps has to activate the digital portion.
- The whole plan would be built in OSD
- You'd submit a complete builder, as usual
- You'd still do your estimate assignments, you'd still send out your iOS
- The campaign would not be pushed to CM
- The AdOps account coordinators would build the campaign in CM with the actual sites, not XC sites
- The sites in CM would be Hulu, would be Sightly, would be Nexxen, for example.
- You wouldn't see XC -Hulu, it would just say Hulu. So that'll allow for the reporting contacts at Hulu to be able to access the campaign without having to do any kind of reporting set up and and emailing from our end out to either active or the supplier themselves.
- IAS will also not be impacted by this.
So really the only change to the workflow would be from the from Jared and Andrew. And then of course if there's any updates like if you have budget increases, decreases, date changes., those would have to be adjusted or built in OSD to reflect on the I/O and then that would also need to be adjusted in CM360 to make sure that the cost reporting is still kept consistent.
Related Articles
Changing a campaign name in Adazzle
Once a campaign has been linked from Adazzle to the ad server, changes to the campaign name or overarching campaign dates must be made in both adazzle and in the ad server. step 1: media team updates the campaign name in the campaign set up area in ...
OSD FAQ
A running list of OSD, frequently asked questions, nuances and how to solve for them. This is both agency and AdOps facing. There is a compressed table of contents to the right (see 'On this page'). You can also search the doc by hitting command and ...
Can AdOps pull reports or set up reports for a supplier?
AdOps does not set up or pull reports for anyone. AdOps doesn't pull or set up reports for the ad server, or IAS for suppliers because cadence, volume and granularity varies so much by client, campaign and partner. Giving access to the platforms ...
Ad Choices Logo - how is it applied at XM
If you get any questions related to an ad that does or doesn't have an ad choices logo in the corner (the lil blue triangle in the example ad below): This is controlled by the supplier/DSP. For DV360: This is related to "Online Behavioral Advertising ...
XM Standard naming conventions
Below are Crossmedia’s standard naming conventions, inclusive of examples for campaign, placement, creative and utm structure for DNAV media – Display, Native, Audio & Video - purchased via direct supplier or programmatically. Each of the pieces ...