HTML5 assets - what good looks like, what bad looks like

HTML5 assets - what good looks like, what bad looks like

The static backup file cannot be included in the zip ifile for the HTML5 file.  You can receive a zip file with a static in it that also has an HTML5 zip in it.

If you try to import the zip file and you get an error, it's because there are files inside of the HTML5 zip that shouldn't be there.

BAD HTML5 asset:



GOOD zip file:
example of the inside of the actual good file.  it includes only the files needed to make the HTML5 work and there is no backup banner included:



example of the HTML5 zipped asset with it's separate static backup, zipped together (allowed)


you can receive a zip file that has an HTML5 zip AND a static included, like the sample in the GOOD zip above.  However, if the static is inside of the HTML5 zip, that is bad.

PRO TIP
Files sent to AdOps do not have to be in individual folders by concept.  Sending over creatives that are nested in folders upon folders slows the team down quite a bit.  Please do not send creatives to adops nested in folders.  Just one is perfect.

The ideal way of sending over creatives is in 1 folder like this:


    • Related Articles

    • Static Asset QA Tips for Account & PM

      Please review this QA list prior to submitting tickets with static assets to AdOps. Standard/Static Creative QA Checklist  Check the assets are compliant  Asset is the correct file format (jpg, gif, png)  Asset is the correct dimension   Asset is the ...

    • What are default ads and default creatives?

      Default ads are ads created by Google’s Campaign Manager 360 when AdOps uploads a display or in-stream creative for a placement for the first time. CM360 will then automatically create default ads for every placement with the same type, size, ...

    • Need a rush request?

      Please make sure the director or group director on your account is emailing Nickki & Julie to request the reprioritization of your ticket. If your account doesn't have a director, the supe may send the email. Any time something is requested to be ...

    • Suppliers and media types that should always be site served

      The following should always be booked as site served: Amazon direct Amazon via a DSP like DV360 or TTD should be 3p served Anzu Apple News Eastward Media Fox Business News video Gimbal Google Responsive ads GSP Hulu direct Hulu via a DSP Jack'd/Perry ...

    • MediaMonks and IAS ad serving rates and reconciliation

      Below are the Display/Video rates for IAS Integral Ad Science Display $0.05 cpm Video $0.09 cpm CPM rates above apply to both direct/programmatic IAS: IAS invoices monthly per campaign, ~15th of every month, billed for the month prior (e.g. if ...