Pandora - booking best practices

Pandora - booking best practices


Pandora has adopted the OM SDK for viewability measurement. That affects how placements are booked in Adazzle and trafficked in Google’s Ad Server. The below are two lists of the Pandora products that are measurable for viewability. Next to each product list is the way it should be booked in Adazzle: 

 

-Mobile Video 

-Mobile Muted Video 

-Web Video 

3rd Party/XM served 

(you’ll get VAST tags for these) 

-Mobile Display 

-Mobile Responsive Display 

-Web Display 

-Web Billboard 

1st Party/Site served 

(you’ll get 1x1s for these) 

 

 

If the product you’re booking is not on either list above, please make sure you book it as 1st party/site served in Adazzle!  

If it is not listed above, the product is not trackable for viewability.  

Questions? Please reach out to digital.trafficking@xmedia.com. 

 

 

 

 

 

 

 

 

 

 

 

 


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