how to locate utm parameters in google analytics
Ever wondered where to find the utms in ga? here you are!
utm_content is the creative. you can find the parameters for utm_content by clicking source/medium on the side rail then clicking other next to primary dimension under the graph. use the search box under other to look for ad content>select ad content
utm_term is the placement name from gcm. clicking source/medium on the side rail then clicking keyword on the primary dimension under the graph.
utm_campaign is the campaign name from gcm. you can find that by clicking campaign on the side rail
utm_source is found under source/medium. you can find that by clicking source/medium on the side rail.
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