how to locate utm parameters in google analytics

how to locate utm parameters in google analytics

Ever wondered where to find the utms in ga? here you are!

 

utm_content is the creative.  you can find the parameters for utm_content by clicking source/medium on the side rail then clicking other next to primary dimension under the graph.  use the search box under other to look for ad content>select ad content

 

 

utm_term is the placement name from gcm.  clicking source/medium on the side rail then clicking keyword on the primary dimension under the graph.

 

utm_campaign is the campaign name from gcm.  you can find that by clicking campaign on the side rail

 

utm_source is found under source/medium.  you can find that by clicking source/medium on the side rail.

 



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