CM Video Specs

CM Video Specs

As a best practice, here are CM's video specs.  The below can and should be provided to account teams for the creative houses:
The maximum size allowed is 1 GB.
Always upload a source file with the highest possible specifications you have available so that Campaign Manager can transcode the asset into as many serving files as possible. We recommend you use a high-definition video that meets the following requirements:

File format: .mov or .mp4

Dimensions:
Landscape/horizontal: 1280 × 720, 1920 × 1080, or 1440 × 1080
Portrait/vertical: 720 × 1280, 1080 × 1920, or 1080 × 1440 
Square: 720 × 720, 1080 × 1080, 1920 × 1920

Aspect ratio:
Landscape/horizontal: 16:9 or 4:3
Portrait/vertical: 9:16 or 3:4
Codec: H.264
Frame Rate: 23.98 or 29.97
Bitrate: At least 20 Mbps
Length: 15 or 30 seconds
File size: Up to 1GB (per the Campaign Manager file size limit)
Black bars: No black bars
Letterboxing: No letterboxing

Audio:
Codec: PCM (preferred) or AAC
Bitrate: At least 192 Kbps
Bit: 16 or 24 bit only
Sample rate: 48 kHz
Audio settings: Required

For videos serving on connected TV devices, we recommend 1920 × 1080 as the creative's dimensions.

    • Related Articles

    • How to pull a media spend report from CM

      Video Walkthrough Here! Step-by-Step Directions: Navigate to the reporting area of the adserver by hitting the four little squares > Reporting and Attribution Report Builder > Offline Reporting Optional: Reporting can be filtered > Created By: Me, ...
    • XM Ad Tag Cheat Sheet

      See below for the type of tags that you'll receive for 4th party partners, depending on the CM360 serving type. IAS, C3 and other partners will only provide you with impression trackers. The only click tracker you will ever receive will be from ...
    • VAST vs. VPAID vs. VPAID elements

      Definitions VAST = Video Ad Serving Template a universal script that allows simple videos to play on a publisher's platform allows the video player to know how to play the ad, which ad to play, duration of ad, redirect users to the URL, or skip the ...
    • how to see if a supplier has reporting access already in CM360

      You can actually check to see if one of your partners has access (especially now when we're slammed and it'll take a while for us to answer tickets like this). here's how: Suppliers are given access to all clients and all campaigns in the seat. they ...
    • CM360 Ad Tags -Needs, Usage and Nuance

      Any direct or programmatic digital media must be served or tracked by CM360. Why? Consolidated reporting CM360 is the source of truth for campaigns, per XM's io Terms & Conditions Reconciliation and actualization is based on the CM360 numbers. DO NOT ...