DV360 rejecting CM360 1x1s as being invalid tags

 You may see DV360 rejecting 1x1 tags, saying that the CM360 tag is invalid, like this:

 

Fake news.  It’s not a real rejection.

 

In their own documentation, Google notes “If the creative is a 1x1 and only meant for tracking, you can ignore this rejection”

If you see rejections on 1x1s from CM360 in DV360 due to the tag being invalid, fret not. 

 

Documentation can be found here if you’d like to read more.

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